Training - How to invest wisely in market research
When your organization would like to better understand how research can support the daily work of marketing, trade marketing, sales and HR departments.
During the training I will talk about when the answers to business questions are best sought in research results, and when you can use other sources of knowledge
- I will refer to specific business questions in the areas of marketing, trade marketing and sales, and tell what knowledge can be obtained from research that addresses these questions
- I will talk about the benefits of research but also the limitations you have to face
- Using examples, I will tell when it is worth investing in large-scale research, and when it is better to use the funds differently
- I will talk about methods of gaining knowledge about the consumer and the market, which are interesting alternatives to classic surveys