Meta-analysis and desk research
When you need to gather knowledge on a given topic and draw conclusions in a structured way or create a base of insights for further work.
With the appropriate research methods, I will use the potential of the available data and make sure to extract the key ones from the vastness of information.
- I will analyze information available inside the organization (research reports, analyses, presentations from key meetings) and draw conclusions that can be translated into actions
- I will analyze data from industry sources and select insights key to the topic
- I will use netnography or other research methods to gather knowledge about the consumer
- I will draw inspiration from other markets and other categories/industries
- I will adapt the form of presentation of the results to the needs of the organization