Diagnosis of market needs and potential
When you are starting a new company, entering the market with a new category, or need to understand how the changing market environment affects the development of your category/business
With the ability to take a holistic view and experience working with numerous industries, I will prepare a valuable compendium of knowledge and provide answers to key questions.
- I will conduct a market and competitive analysis - position of major players, brand audit, pricing and promotional strategies
- I will analyze consumer behavior and identify Personas
- I will develop Customer Journey
- I will prepare a SWOT analysis
- I will make hypotheses and advise in which areas you need to deepen your knowledge and by what methods you can do it
- I will develop a plan for further actions